Changing the way the world works

About Us

AxioMode Limited is a UK company based in London with the aim of improving how all organisations work.

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The team

Nick Coutts

Ceo, co-founder

Nigel Daniels

Ceo, co-founder

David Stoughton

Axiomode Architect,

Nick Coutts, Ceo, co-founder

An expert in the development and marketing of services, Nicholas has developed a portfolio of tools, data and services which help organisations go to market more effectively and efficiently.
At IBM, Nicholas was Director of Channels and Business Partner Management, EMEA, with a revenue of >$3bn and then Vice President, Global Distribution Channel Strategy. This responsibility included the development and application of the methods and processes used by the brands, known as routes to market, to reach and support customers.
He has been an associate of KAE marketing intelligence since 2003, an associate of Cambridge Investment Research since 2005 and a principal associate of Fusion Experience since 2010.
Nicholas is a Visiting Lecturer at the Royal College of Art, helping the companies in the InnovationRCA Incubator get their innovations to market.
A member of INCOSE – The International Council on Systems Engineering, he is also the chair of the enterprise committee of the Society of Projectics: the science of projects as a mode of cognition, organization and action to address complexity in social systems.
He has a Masters in economics, from King’s College, Cambridge.

Nigel Daniels, Ceo, co-founder

Nigel Daniels is a software design, development and delivery expert, with many years in the software development industry behind him. Nigel has worked in multiple industry sectors delivering applications and consulting, leading to a role in the IBM HursleySoftware Development Laboratory. After several years leading technical teams, Nigel transitioned to the role of product manager and developed a deep understanding of how initial innovations become commercial multi-million dollar products. As this interest in innovation processes grew Nigel took a two year secondment from IBM, working with Design London as Head of the Innovation Technology Centre. Here he led the successful delivery of diverse projects including design visualisation for Bentley, Honda, the Royal Society and the London Ambulance Service. He also supported a range of business incubations run by Design London.
Following this, Nigel founded Axiomode with Nick Coutts and David Stoughton and has been developing the company’s flagship Business Results Engineering tool.
Nigel holds an MBA from Henley Management College, an MSc in Object-Oriented Software Engineering from Brighton University.

David Stoughton, Axiomode Architect,

David Stoughton is a value consultant, business strategist and programme manager. He has particular expertise in the definition, initiation and evaluation of strategic service and innovation projects especially in design, media and technical organisations. David has evolved innovative techniques in the design, delivery and measurement of high-value, demand-driven, services for Nokia, Hewlett Packard, Nomura, Bristol Myers Squibb and Sky TV, amongst others. His background and training in Value Management enables him to lead clients through all the stages of implementation, from clear formulation of measurable objectives, through benefits realisation planning, to delivery and evaluation of results.
A graduate of Trinity College Cambridge, David is an MBA, Prince 2 Practitioner and a Professional and Trainer in Value Management accredited by the Institute of Value Management.
He also trains in agile project management for the BBC, amongst others, and contributes to a range of publications. He is co-author, with Michael Bayler, of Promiscuous Customers, Invisible Brands – Delivering value in Digital Markets.

Client success

Axiomode has been used successfully by many clients these are a few examples of the kinds of results we have been able to help our clients to achieve.

DC Storm a web analytics company had phenomenal early growth from the point they started but as the market matured they came to Axiomode looking for help to sustain our growth.

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Design London was a project created in response to the UK Government's Cox report into Creativity in business with a focus on driving innovation through mixing together design, business and engineering students.

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